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Healthcare Business Analytics

  • Certificate
  • Online
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  • The Healthcare Business Analytics Certificate is designed for individuals who either want to expand their reach in their healthcare career or for analysts in other industries who want to transition into the high-growth healthcare industry.

    Gannon University's Dahlkemper School of Business welcomes prospective candidates to learn more about Gannon's Master of Healthcare Administration (MHA) and applicable accelerated programs.  Connect with our expert faculty and staff to discuss curriculum design, graduate student resources, outcomes, and more.  

    Questions? Please feel free to contact Jared Merritt in the Office of Graduate Admissions at merritt010@gannon.edu or 814-871-7805.

  • Overview

    The healthcare sector is expected to generate more data than any other industry in the United States through 2025, with a growth rate of 36%. As a result, healthcare IT budgets are projected to grow by 20% or more. This positions healthcare analytics at the center of a dynamic industry that is expected to witness explosive job growth. The Bureau of Labor Statistics projects the role of healthcare managers will grow 32% through 2029.

    The Healthcare Business Analytics Certificate is designed to meet the challenges healthcare organizations face with the continued expansion of data throughout various business functions. These organizations must collect, store, and analyze data from clinical workflows as well as from operational and administrative functions. The Healthcare Business Analytics Certificate is unique because it covers multiple areas of data analytics across the healthcare organization.

    For individuals who want to broaden their career in healthcare to include analytics, or for those who want to transition their analytics background into healthcare, the Healthcare Business Analytics Certificate offers that opportunity without having to complete a long-term master's program. It consists of four courses of three credits each, and you graduate after one academic year with proof of your mastery of healthcare analytics. Not only do participants obtain a certificate they can immediately reference on their resumes, but the coursework is developed to meet the Certified Associate in Healthcare Information and Management Systems Certification (CAHIMS) offered through the Healthcare Information Management Systems Society (HiMSS). Immediately following completion of the Healthcare Business Analytics Certificate, students can sit for the CAHIMS certification. Additionally, students who want to continue with a master's degree can apply to the Master of Healthcare Administration (MHA) program and have the 12 credits from the certificate count toward their graduate degree.

    Healthcare business analysts work in numerous settings, including:

    • Hospitals and health systems
    • Ambulatory care facilities
    • Physician-based practices
    • Long-term care facilities
    • Community health agencies
    • Managed care organizations

    Key Components

    • Students can take instruction entirely online or attend as many weekly enrichment sessions as they like through web/video conferencing.
    • Project-Based Learning that allows students to develop necessary skills and competencies through true-to-life class activities, projects and simulations.
    • Taught by Gannon faculty and guest faculty composed of distinguished, recognized healthcare executives and leaders.

    Stackable Credentials

    Credits earned in the Healthcare Business Analytics graduate certificate program can be applied toward the 36-credit Master of Healthcare Administration (MHA) degree.

    Healthcare Business Analytics

    • Fall Semester (GMHA-601, GMHA-611)
    • Spring Semester (GMHA-606, GMHA 661)

    Requirements to Complete MHA Degree

    • Summer Semester (GMHA-605, GMHA-609)
    • Fall Semester (GMHA-610, GMHA-625)
    • Spring Semester (GMHA-603, GMBA 736)
    • Summer Semester (GMBA-641, GMHA-799)

    Admissions Information

    Candidates for the Healthcare Business Analytics Certificate will be considered for enrollment on a rolling basis with course work beginning each fall. Applicants are asked to meet the following admissions criteria:

    • Undergraduate degree (or expected completion of undergraduate degree prior to enrollment)  with GPA of at least a 3.0.
    • Three undergraduate-level credit hours in the following:
      • Statistics
      • Finance OR Accounting

    In lieu of these undergraduate courses, applicants may choose to satisfy this requirement by completing the course work with Peregrine Academic Services. Gannon University contracts with Peregrine to provide a low-cost, non-credit alternative. These modules are self-paced, on-line offerings.

    Applicants are asked to submit the following information to the Gannon University Office of Graduate Admissions:

    • Completed graduate application (apply.gannon.edu)
    • Official academic transcripts from all prior institutions
    • Professional resume

    Course Descriptions

    GMHA 601 Introduction to Health Systems Organizations & Management

    This course introduces students to the management of healthcare organizations. It includes an examination of the environments in which the organizations operate, including the following: the types of organizations in the care continuum, types and categorizations of practitioners and clinicians, and the role of insurers, policymakers and regulators. The  course also introduces students to the topic of underserved and vulnerable populations as well as innovation in the healthcare industry. The course also describes how healthcare services are financed in various delivery models including: The Beveridge Model, The Bismarck Model, The National Health Insurance Model and the Out-of-Pocket Model.

    GMHA 606 Healthcare Information Systems and Technology

    This survey and analysis of healthcare information systems planning and leadership prepares health administrators to communicate productively with information technology and clinical professionals. The course explores the challenges of selecting and implementing information systems to achieve organizational mission. The course focuses on how and from whom health administrators should gather information and judge its veracity. It also considers other organizational data and issues that go into selection decisions and implementation plans. Attention will be given to various stakeholders and how to manage their impact on IT projects.

    GMHA 611 Healthcare Research and Quantitative Methods

    This course focuses on the value of various research methods and resulting data for running an efficient and effective organization. The course focuses on the development of skills to assemble and analyze research information. The course acknowledges that most health administrators will not be designing and running research projects but that they must be able to communicate with researchers in a variety of disciplines. They must be able to recognize quality research protocols and select findings that can complement data from other disciplines in leadership decision making.

    GMHA 661 Healthcare Finance

    This course explores financial theory and its practical application in healthcare across a full application in healthcare across a full range of facilities, from hospitals and home health agencies to skilled nursing facilities, surgical centers, and private physician practices.

Student Learning Outcomes

  1. Demonstrate an understanding of the history, utilization, influences, and challenges of technology within healthcare organizations and use that to recommend technology solutions that delivery data-driven improvements.
  2. Obtain an understanding of data management and various analytical methods and models designed to answer critical healthcare business questions to deliver quality care to patients.
  3. Experiment with the analytical functions of Electronic Health Record (EHR) systems and determine the significance of data analysis outputs in delivering value to patient care and business performance.
  4. Work collaboratively to gather and analyze stakeholder needs and requirements to align those with healthcare services and product priorities and objectives. 
  5. Apply data analytics principles to evaluate business structures, sources of capital, project cash flow, revenue cycles and third-party payment models.