Barbara Manko

About Dr. Barbara A. Manko

Title: Assistant Professor, Graduate Business Studies

My hometown is Pittsburgh, PA USA
I teach in the Master of Business Administration in Business Analytics program. Courses taught in the 2021-22 academic year are Technological Environment of Business and Strategic Global Marketing & Analytics.
My degrees are:
• Doctor of Science (DSc) in Information Systems and Communications, from Robert Morris University.
• MBA in International Business, from Point Park University
• Certificate in Teaching Online
• Certificate in Digital Marketing
• Certificate in Business Management
• Taking classes now for SAS Certificate

Recent research, published in 2020, 2021, and 2022, focuses on data analytics, technology management, online learning, and how online university programs prepare students to work remotely. My upcoming research teaching case study will be published soon in the Journal of Information Technology. The title is “How Use of a Smartphone App in Digital Marketing Can Improve Any Business’s, Bottom Line.”

Prior to Gannon I taught both undergraduate and graduate students for over 19 years in traditional, online, and hybrid settings. Subject matter included courses in analytics, business management, digital marketing, technology, communication, and more at Penn State University, Clarion University, Chatham University, and Point Park University. Currently, I also am an advisor to three Ph.D. students in Europe.

My real-world experience in business, leadership, and technology spans over 20 years with various international corporations. This enables me to equip students with the skills and knowledge needed for today’s competitive global environment. My corporate work involved many roles and functions—from analytics and database design to recruiting, mentoring, and managing the needs of international exchange students. I have planned and coordinated educational, social, and charitable activities; developed financial reports including pricing comparison using SWOT analysis; designed a project database for supply chain management; and managed a busy digital marketing department.

Publications

Manko, B., & Raparla, C. (2022). SIGNIFICANCE OF ANALYTICS. European Journal of Management and Marketing Studies, 7(2). doi:http://dx.doi.org/10.46827/ejmms.v7i2.1246

Manko, B. A. (2022). How digital marketing can use a smartphone app to improve any business’s bottom line. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/20438869221075638

Manko, B. A. (2021). Big data: The effect of analytics on marketing and business. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/20438869211057284

Manko, B. A. (2021). The adaptability of Monday.com’s app-based software: Discover the company building a flexible business model that adapts to individual company needs. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/20438869211028855

Manko, B. A. (2021). Teaching user-friendly web design: A case study on Zillow.com in the real estate industry. Journal of Information Technology Teaching Cases. https://doi.org/10.1177/20438869211002201

BARBARA A. MANKO, CEZARY PRZECZEK (2021). Risk Management: Modeling the Human Resources Response to the Covid-19 Shutdown. International Journal of Business and Management, Vol. IX(2), pp. 19-35. , DOI: 10.20472/BM.2021.9.2.002

Manko,B.(2021).Considerations in the Use of Work-From-Home (WFH) for Post-Pandemic Planning and Management. Management,25(1) 118-140. https://doi.org/10.2478/manment-2019-0062

BARBARA A. MANKO, JERZY ROSINSKI (2021). A Cross-Sector International Study of Remote Work and its Management in the Pandemic. International Journal of Business and Management, Vol. IX(1), pp. 63-77. , DOI: 10.20472/BM.2021.9.1.004

MANKO, B. A., & ROSINSKI, J. SUCCESS FACTORS IN MANAGING REMOTE WORK: A GLOBAL PERSPECTIVE. ORGANIZATION & MANAGEMENT, 41.

Przeczek, C., Rosinski, J., & Manko, B. A. (2020). Research review in organizational justice. Journal for Perspectives of Economic, Political and Social Integration, 26(1-2).

Manko,B.(2021).Considerations in the Use of Work-From-Home (WFH) for Post-Pandemic Planning and Management. Management,25(1) 118-140. https://doi.org/10.2478/manment-2019-0062

Manko, B. A. (2020). BALANCING PRODUCTIVITY WITH THE MORALE OF THE VIRTUAL EMPLOYEE: A CASE STUDY FOR OPTIMIZING AN INTEGRATED TECHNOLOGY PLAN. European Journal of Human Resource Management Studies, 4(4).

Manko, B. A. (2020). A COMPREHENSIVE REVIEW ON THE EFFECTIVENESS OF REMOTE INTERVIEWS AND HIRING FOR NONPROFIT ORGANIZATIONS. European Journal of Human Resource Management Studies, 4(4).

Manko, B. A. Original Paper Online Preparation for the Remote Global Workforce. Journal of Business Theory and Practice ISSN 2372-9759 (Print) ISSN 2329-2644 (Online) Vol. 8, No. 1, 2020 www.scholink.org/ojs/index.php/jbtp

Manko, B. A., Rosinski, J., & Johns, T. R. (2020). Improving management & practice in au pair industry: systems overview, from a Central Europe-US perspective. International Journal of Contemporary Management, 19(2).

Scholarship-Research

My research interests include management, technology, digital marketing, and analytics in practice. I have been particularly interested in the use of technology in the context of remote workers and virtual employees, including success factors in managing remote work from a global perspective, balancing productivity with the morale of virtual employees, using online courses to prepare students for the remote global workforce, and the use of technology for remote interviews. I have recently been focusing on the impact of the COVID-19 pandemic on remote workers and on their use of technology, management of remote workers during the pandemic, and the use of work-from-home (WFH) for post-pandemic planning and management.

Service

Advisor - Gannon MBA Analytics Club

STEM Center faculty advisory committee