Huy D. Dang

  • Assistant Professor
    Marketing Program

Huy (Simon) Dang is an Assistant Professor in the Department of Marketing, Entrepreneurship, and Sport Business at Gannon University. He got his Ph.D. in marketing at Griffith University, Australia and a master degree from Texas A&M University of Corpus Christi. He is currently serving as an Editorial Board Member of Scientific Reports and as an Academic Editor at PLOS ONE. 

Dr. Dang has years of experiences in the field of hospitality, marketing, and market research with multiple roles in those industries ranging from marketing managers to market-research consultant and from Vietnam, Australia, to the United States. He has several startup projects and research projects going about marketing, AI, and consumer behaviors promoting sustainable marketing practices, and development.

He has published extensively in leading interdisciplinary and marketing journals and serves as an ad-hoc reviewer for multiple interdisciplinary outlets and A/A* marketing journals, providing broad exposure to diverse research designs and evaluation standards. Dr. Dang has substantial experience mentoring undergraduate, graduate, and doctoral researchers, including research mentoring through ANZMAC DocCOM Research Interest Group (RIG) Program.

He is open-minded, AI-friendly, and interested in working with both academic and industry partners to enrich customers insights and bring the real-world experiences into the classroom. If we are crossing paths, please feel free to reach out for potential collaboration.
  1. Member, with Sara Thaichon et al: Smart CEM – Applying artificial intelligence (AI) and eye-tracking in designing and managing delightful customer experiences in the hospitality sector. Duration: 36 months, Funding: 7,888,020,000 VND ~ USD 330,000 [External funder: VinUni]
  2. Senior member, with Giang Thanh Tran et al.: Consumer segmentation of organic foods in Ho Chi Minh City. Funder: Nong Lam University, Grant no.: CS-CB21-KT-09, Duration: 06/2021 – 05/2023, Funding: USD 3,000
  3. Senior member, with Tien Mai Dang et al.: Exploring the consumption pattern of organic fisheries products of Vietnamese consumers: A case study of Ho Chi Minh City. Funder: Nong Lam University, Grant no. CS-CB21-TS-06, Duration: 10/2021-09/2023, Funding:  USD 6,600.
  4. Senior member, with Ngoc Nguyen et al.: Consumption of organic food: The case of Vietnamese consumers. Funder: University of Accounting & Finance of Quang Ngai Province, Grant no. [N/A], Duration: 03/2021-12/2021, Funding: USD 3,000. [externally funded project]
  5. Principal Investigator, with Giang Thanh Tran: Consumption of traceable pork in the context of African Swine Fever outbreak: the case of Ho Chi Minh City. Grant no: CS-CB19-KT-01, Duration: 08/2019 – 08/2020. Funding: USD 3,000.
  6. Senior member, with Tru Cong Le et. al.: Feasibility study of the development of hi-tech agriculture in Ba Ria Vung Tau province, Funder: Ministry of Agriculture and Rural Development, Ba ria Vung Tau Province, Duration: 09/2018 – 06/2019. Funding: USD 40,000. [external funded project]
  7. Senior member, with Tru Cong Le et. al.: Feasibility study of the development of hi-tech agriculture in Dong Nai province, Funder: Ministry of Agriculture and Rural Development, Dong Nai Province, Duration: 09/2018 – 06/2019, Funding: USD 40,000. [externally funded project]
  8. Principle Investigator: Evaluating economic efficiency of aeroponics farming and predict uptake of this technology in Da Lat City, Lam Dong, Vietnam, Grant no. CS-SV18-KT-01, Funder: Nong Lam University, Duration: 06/2018-05/2019, Funding: USD 1,500.
  9. Senior member, with Doc Lap Tran et. al.: Building Linkage chain of producing and consuming safe vegetable in An Giang province, a provincial project. Grant no. 373201720, Funder: Department of Science and Technology of An Giang Province, Duration: 04/2017-09/2019, Funding: USD 50,000. [externally funded project]
  10. Member, with Doc Lap Tran et. al.: Revalter project-Multi-scale assessment of livestock development pathways in Vietnam- jointly cooperate by major partners included French partners (CIRAD, INRA, and CNRS), and ILRI, with Vietnamese research institute (RUDEC). Nong Lam University is the sub-partner of ILRI, Funder: ANR Agence Nationale de la Recherche, France, Duration: 06/2015-06/2017, Funding: EUR 529,326. [externally funded project]

Gannon University

  • Principles of Marketing (BCOR 241) 
  • Global Marketing (MKTG 330)
  • Marketing analytics (GMBA 622)

Griffith University

  • Consumer psychology 
  • Digital and social media marketing 
  • PhD: Griffith University, Australia

    Dissertation title: How time influences artificial intelligence adoption.

  • MBA: Texas A&M University - Corpus Christi
  • BA: University of Economics Ho Chi Minh City

I am specialized on data mining, big data analysis, machine learning in marketing. I also do market and industry research, and consumer behavioral research. 

  • Marketing manager, Tequila Sunrise Coliving PTY LTD, 2023
  • Hostel manager, Tequila Sunrise Coliving PTY LTD, 2022
  • Co-founder/COO-CFO PakCo technology LTD Co., 2015-2017
  • Investment consultant, PwC Vietnam, 2014
  • Assistant for the President, RayWest Bonded Warehouse, Corpus Christi, Texas, 2013

 

Selected (* indicates equal Authorship)

Dang, S., Quach, S., Roberts, R. (2025). Human-Generative AI interaction: Assessing futureproofing attributes from time perspectives and temporal distances. International Journal of Human-Computer Interaction, 1-30.

Quach, S.*, Dang, S.*, & Thaichon, P. (2024). Data vulnerability: does privacy protection behaviour improve digital wellbeing? European Marketing Journal.

Dang, S., Quach, S., Roberts, R. (2025). How time fuels AI device adoption: A contextual model enriched by machine learning. Technological Forecasting and Social Change, 212, 123975.

Dang, S., Quach, S., Roberts, R. (2025). Explanation of time perspectives in adopting AI service robots under different service settings. Journal of Retailing and Consumer Services, 82, 104109. 

Nguyen, N.P.T.*, Dang, H.D.* (2022), Organic food purchase decisions from a context-based behavioral reasoning approach, Appetite, 173, 105975.

Dang, H.D., Dam, A.H.T, Pham, T.T., Nguyen, T.M.T (2019), Determinants of credit demand of farmers in Lam Dong, Vietnam: A comparison of machine learning and multinomial logit. Agricultural Finance Review, 80 (2), 269-288.

I conduct research in sustainable marketing, marketing analytics, and human–AI interaction. My work examines both sides of the marketplace—producers and consumers—by investigating how consumers interpret and respond to AI-driven technologies and digital media. Using data-driven and experimental approaches, I study consumer engagement, decision-making, and ethical considerations in contemporary marketing contexts. In parallel, I am deeply passionate about working with farmers to advance agricultural sustainability, aligning market demand with the responsible stewardship of natural resources for future generations.

Huy D. Dang

+1 8148715547
Office: PC 3010I

Contact Huy Dang